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Search Results 0 to 6 of about 7 (some duplicates have been removed)
Nov 10, 2012 2:30am PST
said store windows can do much more than sell particular products. they really should be used to give the store its identity. no matter what the business. >> this is how people know what you are. what you're selling, whether they should come in or not. >> because customers play so much attention to what's in the windows, retailers have to be careful how they set up displays. for example, linda says, luxury items and affordable items must be displayed very differently. >> when you have very expensive merchandise and you cram it all together, it looks cheap. essentially price equals space. >> pick shoe stores. >> if you have a $500 pair of shoes, and you cram it next to other $500 pairs of shoes, you might as well just be a discount store. but if you give those shoes their own space, and you honor them with space, then they look like what they're worth. whereas, if you take, you know, a $30 pair of shoes and you put them with a lot of space, it's just going to confuse the customer. because they're going to come in thinking that they're really expensive. and then actually feel annoyed. a
Nov 3, 2012 2:30am PDT
to giving you tips and advice to help your small business grow. halloween is coming, which made us think about the question, are you doing anything, even inadvertently, to scare off your customers? we want to show you a few things you could be doing better. so i ask you, what does a carnival freak show performer have in common with a modern sales professional? maybe more than you think. who better than a seasoned carney to show us how to seal the deal? when the moon comes up and the fog rolls in and the crowd arrives, the freak show begins. [ laughter ] >> oh, yeah, good times. >> the entertainment that i do is something unlike what you would normally see in an everyday situation. i do a little bit of fire eating, fire breathing. i hammer a nail into the center of my face, drill myself in the face with a power drill. >> seth carny of boston, massachusetts, is an old school carnival performer with an old school carnival knack for separating people from their money. >> at the carnival, we had a little running joke that it cost $2 to get in and $7 more to get out because the $2 admission to
Nov 25, 2012 4:30am PST
beasley's and chuck's, customers can't use it. they must leave one space and go outside to get to the other two. >> just like you would if you were in one restaurant and you decided that you wanted to go to another restaurant. you would have to exit that restaurant. and it is something that people find challenging, knowing us pretty intimately. >> reporter: while fox liquor bar largely has its own staff, the employees at the restaurants are interchangeable. people move around to meet customer demand. >> there are subtle differences in the way you approach things, but at the end of the day, good service is good service. >> reporter: if you're wondering why christensen didn't go with just one large business, her answer is simple. >> i'm not personally a fan, nor do i feel that it's one of my strengths to open up a large restaurant. it's just not something that i enjoy. i like to be able to see everything that's happening. >> reporter: to ensure a sense of order with three businesses in one space, christensen staggered each opening to let staff acclimate. >> i think it would have
Nov 4, 2012 4:30am PST
on obama care on your hiring plans? three quarters of them said it makes us less likely to hire people. >> i was having the same conversations governor romney talks about, and it wasn't just that small businesses were seeing costs skyrocket and they couldn't get affordable coverage even if they wanted to provide it to their employees. >> the candidates differ sharply regard on obama care's effect on small business. governor romney issed ament he'll try to repeal the affordable care act and replace it with state-run programs. the president insists the 2010 health care law will increase the number is of insured helping small business owners afford coverage for employees. taxes and health care, just two of many small-business related issues the candidates have addressed. so whose policies are better fit for small business owners? john is the founder and ceo of small business majority and small business national advocacy group, and great to see both of you guys. >> great to be here, j.j., thanks. >> good to be here, j.j. >> let's get to the bottom of this. i want to take both of these issu
Search Results 0 to 6 of about 7 (some duplicates have been removed)